Our Story

Loam Nutrition started with Mish’s first‑hand frustration during pregnancy.

She was bouncing between barcode‑scanning apps, nutrient trackers, “Is this safe?” searches, and handwritten shopping lists—only to end up decoding labels at every meal and second‑guessing her micronutrient totals.

What she wanted was simple to describe and impossible to find: one women’s nutrition app that could scan ingredients, answer safety questions clearly, track nutrients, suggest meals, and build a sane shopping list—then adapt as her body moved from cycle syncing and fertility through pregnancy, postpartum, and eventually menopause.

So she decided to build it.

Who We Are

Mish spent years in global food supply chains, auditing labels across three continents. She has seen exactly where additives hide, how regulations differ, and how confusing ingredient jargon can be for anyone trying to eat thoughtfully.

Adam has spent two decades as a software engineer building large‑scale, privacy‑centric products. He is a lifelong quantified‑self enthusiast who has logged his own biometrics, workouts, sleep, and nutrition for years.

Together, they’re building Loam Nutrition: a women’s nutrition platform that treats women as informed adults navigating real biological complexity—not as “smaller men” or generic users.

What We’re Building

Loam Nutrition brings multiple tools into one place, so you don’t have to stitch together five different apps:

• Smart ingredient and barcode scanner
  Scan a label and see what’s in it in plain language, with clear flags and safer alternatives.

• AI health assistant
  Ask phase‑specific questions like “Is this safe in the third trimester?” or “Does this support perimenopause?” and get evidence‑informed answers grounded in your data.

• Adaptive macro and micronutrient tracking
  Track 40+ nutrients with targets that adjust across your menstrual cycle, fertility, pregnancy, postpartum, perimenopause, and menopause.

• Recipe and meal ideas
  Turn your nutrient gaps and preferences into practical meal ideas you can actually cook.

• Auto‑generated shopping lists
  Move from plan to pantry with lists that reflect your selected meals, staples, and phase‑related priorities.

• Integrations with Apple Health, Oura, and Google Fit
  See your nutrition alongside steps, sleep, and workouts, so you can understand how it all fits together.

Our goal is to make it as easy to see iron, folate, choline, DHA, protein, and electrolytes as it is to see steps or heart rate.

Why Loam

Women’s bodies move through distinct hormonal phases. Nutrient needs shift across the menstrual cycle, pregnancy, postpartum recovery, breastfeeding, perimenopause, and menopause. Most nutrition tracking tools ignore those shifts or ask you to start over with a new app each time your life changes.

Loam is built from the ground up around those realities. It’s designed to:

• Respect your time with clear, specific answers

• Translate complex nutrition science into concrete daily targets

• Help you understand what matters now, not in theory

• Reduce the mental load of tracking, list‑making, and label‑reading

Our Mission

Our mission is to help women at every life stage make informed, confident nutrition decisions by uniting evidence‑based guidance, smart ingredient scanning, and personalized, hormone‑aware tracking in one trusted app.